Shag Dancing – The Pleasure Island Beach Music Festival’s After Party

As you may already know, Pleasure Island’s 27th Annual Beach Music Festival is just around the corner. This annual summer kick-off event in the sand draws loyal crowds of visitors and locals, each and every year. After the sun has set and the music is over, an after party is held at a local establishment (the SeaWitch) where you can count on a Shag Dancing contest! So, what is Shag dancing all about and where did it come from? Read on to find out – here is an excerpt from “If you are from the South, and you do swing dance, you do the Carolina Shag. It is THE swing dance of the south. Moreover, Shag is imbibed with a certain mystique. As one old-timer describes it, “Shag is a warm night with a cold beer and a hot date.” Even without the beer, Shag carries with it the nostalgia of cool wind and ocean waves on a warm summer’s night, hand in hand with someone you like a lot. Originating in the late ’30s on the shores of Myrtle Beach, Shag has gained such a following that it is now the Official State Dance of South Carolina. (and as of 2005, it is also the state popular dance of North Carolina as well). Over 15,000 Shaggers attend the Myrtle Beach “Spring Safari” in March, with an almost equal number showing up to dance at the September “Fall Migration”. In the mid -1990s, there were more Shag Clubs in 4 states in the South than for any other type of swing dance club in the world. The roots of shag can be found in the cross-pollination of black music and club dancers in Myrtle Beach with the natural openness of a fun-loving and carefree group of ’40s white teenagers. The racially myopic mainstream radio stations of the ’40s South did not play black music. The kids had flock to the beaches to hear it on jukeboxes. Certain individuals, such as Billy Jeffers and “Chicken” Hicks are credited with developing the early aspects of the dance. These teens attended black night clubs and were allowed to watch from the balcony. In an era of segragation, this was called “jumping the Jim Crow rope.” They adapted what they saw and liked. They are also credited with initiating the “Beach Music” phenomenon, by convincing jukebox owners to put R&B into the playlist in the white beach areas. In the ’90s, numerous radio stations have Beach Music-only formats. Lindy Hoppers are familiar with the “Big Apple” dance and perhaps with its derivative partner-ish dance the “Little Apple”. Both of these were born at Fat Sam’s Big Apple Club in Columbia, South Carolina. It then drifted up north to the Savoy Ballroom where it inspired the famous choreographer and performance dancer Frank Manning. Jazz affected the Southern style directly, although its Savoy transmutations also returned home to the South. Early Shaggers called themselves “Jitterbugs”. The music was fast, and it was big band swing. The term “Shag” came about over a decade later. By the early ’50s, Shag had slowed way down and adopted the tempo and feel of Rhythm and Blues as its own. In the post-WWII era, with the close of the Savoy Ballroom and demise of the big bands, the Lindy Hop lost most of its USA popularity (resurfacing in the ’90s (mainly to a white crowd of dancers). However, Carolina Shag in the South grew and grew after WWII. Shag became part of family tradition as the teen shaggers became adults and raised families. Whereas the vast majority of teen blacks in the North eschew the old Lindy Hop, adopting Soul, Funk, and now Hip Hop, in the South many white youngsters continue to embrace the Shag traditions of Mom & Dad (well, until they discover West Coast Swing….).“ A local Shagger recently told us that regular dances are held at Shanty’s II in Carolina Beach, NC, for more information about the local Shag club, visit the Cape Fear Shag Club’s website:

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